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Floral ruffle maxi dress


Product Number: 1703250
$51.00 Was $140.00


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A new season showstopper, this floral print maxi dress comes in a lily design with a cut out keyhole neckline and short frill sleeves. This occasion dress flows with runway inspired ruffles and the lightweight chiffon offers a refined, romantic look for easy occasion dressing.

- Dress length from shoulder 57 inches/144.5cm
- One button with zip back fastening
- Maxi
- Keyhole scoop neckline
- Short ruffle sleeves
- Floral lily print
- The model in the video is 5ft 8 and is wearing a UK 8

Info & Care

Whole Product: 100% Viscose
Lining: 100% Polyester

40 gentle action
Cool iron (max 110c)
Do Not Bleach
Do not dry clean
Do not tumble dry

Delivery & Returns

UK Delivery

  • Standard Delivery £3.50 or FREE over £40
  • Next Day Delivery £4.95 or FREE over £80
  • Saturday Delivery £7 order before 5pm Friday
  • Deliver to Store FREE


View full UK Delivery information


International Delivery

  • Shipping to over 200 destinations offering Standard and Express Delivery options**
  • Europe from €7
  • Israel from 40 ILS
  • Russia from 935 RUB
  • USA from $8
  • Rest of the World from £15

    View full International Delivery information


We also deliver to BFPO addresses

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Floral ruffle maxi dress is rated 4.8 out of 5 by 12.
Rated 5 out of 5 by from Perfect fitting! To be honest I bought this as it went on sale and the price drop was's indeed a bonus. Fits me well; colour is nice. Feels comfortable to wear, as material is light.
Date published: 2019-02-08
Rated 5 out of 5 by from Lovely dress Love this floaty dress, great for formal or informal occasions.
Date published: 2019-02-05
Rated 4 out of 5 by from Lovely dress but Unfortunately I had to return dress, I am 5ft 4 and it was right on the floor, also personnel opinion felt it made my bust look too big. But a lovely floaty dress shame it didn't suit me, sorry
Date published: 2019-01-30
Rated 5 out of 5 by from Lovely dress Pretty print in light, floaty material. Lovely for cruise holidays and summer
Date published: 2019-01-27
Rated 5 out of 5 by from Evening dress A lovely, pretty and fluid dress offering the right amount of cover for my upper arms!! I love it....
Date published: 2019-01-25
Rated 5 out of 5 by from Looks a million dollars! I bought this for my holiday in the Caribbean but I went up a size as I seem to be getting bigger in my bust (which I hate)! But I'm so glad I did as it looks a perfect fit. The only minus is that it's very long (I'm 5ft 7ins) but is fine with heels but, if I was any shorter it would need to be taken up.
Date published: 2018-11-23
Rated 4 out of 5 by from elegant Lovely fit & length,being tall this is not always the case. Beautifu lmaterial, great for a special occasion.
Date published: 2018-09-29
Rated 5 out of 5 by from Lovely dress Bought for a cruise, very nice material and fits really well not worn it out yet but very pleased with it. It could have been two inches longer as I am very tall, but I always have this problem.
Date published: 2018-09-20
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