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The Swimwear Survey Results

In the spirit of body confidence, we asked our wonderful M&Co customers all about their swimwear style, habits and preferences. We received over 1,300 responses from women aged 18 to 80 and discovered some interesting facts about bikini bodies, celebrity style and body shapes...

 

Do we dare to bare or stick to swimsuits?

do we dare to bare or stick to swimsuits

How do we really feel in our swimwear?

Most of us aren't very confident in our swimwear, with an average score of 5/10.

How do we really feel in our swimwear?

What about our favourite swimwear style?

Women of all ages love floral swimwear, but we're not big fans of pink bikinis!

What about our favourite swimwear style?=

Does having our dream bikini body matter to us?

Almost half of us (41%) have more important things to worry about than our dream bikini body.

Does having a bikini body matter to us?

How many of us would give up our other halves for a year in exchange for our dream bikini body?

An overwhelming majority (85%) said no, you couldn't live without them for that long!

How many of us would give up our other halves for a year in exchange for our dream bikini body?

Which celeb swimwear body is the most desirable?

Most of us would opt for classic curves over athletic shapes when it comes to well-known bikini bodies, with Hollywood icons Halle Berry and Marilyn Monroe polling the majority of the votes.

Which celeb swimwear body is the most desirable?

Who won the battle of the Bond girls?

Who won the battle of the Bond girls?

Who was the most popular Kate?

Who was the most popular Kate?

Off the tennis court, who was victorious? Serena or Venus Williams?

Off the tennis court, who was victorious? Serena or Venus Williams?

How many of us actually know our body shape?

Pear-shaped bodies are more common than other body shapes, with a large percentage (28%) of us having no clue which shape we are.

How many of us actually know our body shape?

Does our body shape influence the swimwear we buy?

The majority of us buy swimwear to hide our problem areas (53%), which isn't surprising given our lack of confidence in it.

Does our body shape influence the swimwear we buy?

Does our body shape influence the swimwear we buy?

When would we go topless?

Most of us would never go topless (62%), but a few would at a private villa (32%).

When would we go topless?

image of model wearing printed swimwear